Behind the "Domestic Market Breakthrough Battle" of tilapia lies the industrial innovation of two giants! How can a cross-border cooperation activate a 10-billion-yuan market?

When you order a spicy chicken wing at KFC or cut a slice of pizza at Pizza Hut, you may never think that before long, a name both unfamiliar and familiar — tilapia — will appear on the menus of these well-known catering enterprises. Recently, Guolian Aquatic Products and Yum China formally signed a cooperation agreement on "Promoting Domestic Sales of High-Quality Export tilapia Products". Behind this seemingly ordinary contract, there is a tilapia's road to counterattack, which also reflects the in-depth transformation of China's aquatic products industry and catering industry.

The Dilemma of a Fish: China's Tilapia's "Export Dependence"

In the global aquatic products market, Chinese tilapia occupies an unshakable position. As the world's largest tilapia producer, China's annual output of tilapia is not only huge in quantity, but also exported to all parts of the world for its tender meat, few bones and delicious taste. However, there are hidden worries behind the prosperity — data shows that as high as 55% of China's tilapia output depends on exports. This industrial structure of "valuing foreign markets over domestic ones" has encountered unprecedented challenges in recent years.

The United States, as an important export market for Chinese tilapia, once absorbed a large number of tilapia products from China. But with the changes in the international trade environment, high tariff barriers have quietly been built, directly weakening the price advantage of Chinese tilapia. At the same time, Southeast Asian countries, relying on lower breeding costs, have launched fierce price competition in the international market, further squeezing the export space of Chinese tilapia. Under the double pressure, many aquatic products enterprises are facing the dilemma of a sharp reduction in orders and overstocked inventory, and the purchase price of tilapia has been falling again and again. The once "export favorite" has become a "slow-moving problem" overnight.

What's more tricky is that the industrial chain of tilapia has long been deeply bound to the export market. From fry breeding, feed supply to processing and packaging, the entire industrial chain is designed around export standards: processing plants cut fish pieces according to international market specifications, packages are printed with English labels, and cold chain logistics are directed at ports and terminals. When export channels are blocked, these highly "customized" production capacities are difficult to switch to the domestic market in a short time, and a large number of high-quality tilapia are faced with the embarrassing situation of "no way to go abroad and no way to sell domestically".

As a leading enterprise in the industry, Guolian Aquatic Products feels it particularly deeply. This enterprise, which has been deeply engaged in tilapia breeding, processing and export for decades, has its products exported to dozens of countries such as Europe, America, Japan and South Korea. However, under the pressure of export, the enterprise has to re-examine its market layout — instead of surviving in the cracks of the international market, it is better to turn around and explore the huge potential domestic market. This idea has become the core motivation for Guolian Aquatic Products to seek cooperation.

Giants Join Hands: A Cross-Border Revolution of "Aquatic Products + Catering"

When Guolian Aquatic Products' transformation demand meets Yum China's product upgrading plan, a cooperation that changes the industry pattern comes into being. The two sides signed the cooperation agreement on "Promoting Domestic Sales of High-Quality Export Products" amid great expectations, which is not only a simple business cooperation, but also a cross-border revolution of "aquaculture + catering services".

Yum China's "confidence" goes without saying. As a "giant" in China's catering market, it owns many national brands such as KFC, Pizza Hut, Little Sheep, with more than 16,000 stores nationwide, covering a huge network from first-tier cities to county-level markets, just like "capillaries" all over the country, which can quickly reach hundreds of millions of consumers with products. More importantly, it has a leading digital supply chain system, including a huge nationwide logistics center network and its own supply chain management system. Its mature experience in supply chain integration, product research and development, and market operation provides all-round guarantee for the domestic sales of tilapia.

The advantages of Guolian tilapia Products are deeply rooted in the upper reaches of the industrial chain. As a leading enterprise in China's tilapia processing industry, Guolian Aquatic Products has mature technologies and experience in tilapia breeding, processing, cold chain and other links: breeding bases strictly control water quality and feed, and processing workshops adopt internationally advanced production lines, which can ensure the quality and safety of tilapia products. The "2211" electronic supervision mode implemented by it provides strong technical support for the whole-process quality traceability and efficient collaboration, and ensures the transparency and reliability of the supply chain. This ability to control the whole chain from "fishpond to table" is exactly what Yum China values.

Based on their respective advantages, the two sides have signed a letter of intent for tilapia procurement cooperation. Guolian Aquatic Products will strictly follow its mature international quality control system and Yum China's high standards, and fully control the breeding and processing links of tilapia to ensure the safety and freshness from the source to the table, and seamlessly transform "export quality" into "domestic sales benchmark".

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Blue Sea Fishery Co., Ltd.

www.blueseafishery.cn

E-mail: sales@blueseafishery.cn

Wechat: DORIS85789

Tel: 0086-131-5609-5220

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